Annual Reports
Southern Connecticut State University Annual Report for Institutional Advancement
I have produced many annual reports for this university, often on a tight deadline and budget. This particular client project included design and production, art direction of photography, and press run approval. Because it highlighted the University’s new facility, it included many on-premise location shots with administrators. As such, there was a heavy project management component to the project. The final result was extremely well-received.
Business identity collateral that’s functional and extremely efficient
Presentation materials
Robbins Tesar Inc. (RTI), an exhibit and display company, needed a business identity solution for its constant requests for proposals and general correspondence. I rebranded their complete line of capability collateral. The binding shown here was custom made of plexiglass to organize content, with tabbed sections for the items that are most often needed. The binding is created with a Rollibind Punch, which allows for the easy removal and replacement of single pages when change is needed without having to undo the binding itself – a far more efficient solution than GBC binding. Their new brand was then reinforced on apparel for the RTI workforce.
Constructing the perfect direct mail piece
Direct mail materials for Broadridge Financial
Here we transformed a flat message into something attention-getting and announced it out loud! This 3-dimensional mailer was used to promote Broadridge Financial Solutions participation at the BISA Annual Convention and aided in a successful showing for the event. Direct mail design can break through the clutter of junk mail it delivers, on average, response rates of 8.5%.